Increase Your Visibility In Search Engines By PPC
Pay Per Click Advertising (PPC) refers to a type of advertising that appears on search engines and social media sites. Your advertisements are displayed on the right hand side or above the organic results of your search query. On social media sites such as Facebook, these paid advertisements also appear on the right hand side of the Facebook interface. LinkedIn also offer paid advertising services in the form of LinkedIn ads.
PPC Advertising is a powerful way to convert search engine traffic into sales. Users who are looking to make purchases, or who are hunting for information on products and services, usually find what they require by searching on sites such as Google and Bing. By advertising on these search engines, you can target users who are interested in your products, and produce ads that can be displayed on the first page of organic search results as soon as your ad has been approved!
PPC can be targeted at various groups, demographics and geographic locations. Google and Bing both offer Pay-Per-Click advertising solutions. Google’s ‘AdWords’ is one of the most powerful PPC advertising platforms on the Internet. On average, Google’s Search Engine platform services 5.4 billion users on a daily basis and Google’s email solution, Gmail, boasts over 100 million users worldwide. AdWords gives you the option of displaying your ads on both the Google Search Engine and Gmail for maximum exposure. Google AdWords sets budgets and contains impressive reporting.
Facebook Ads are also proving quite popular and can produce some outstanding results for advertising campaigns, which have a firm focus user interaction. You can utilize the power of Facebook Ads to target potential customers within Facebook’s network, which is now over 800 million users strong. Facebook allows you to target specific demographics, locations and even specific user interests. The ‘Like’ button can be added to Google ads so that when users click the button on the advertisement, their sentiment is expressed on their friends version of your ad. This means that users are able to recommend your products and services to people within their social group.