How To Check Your Quality Scores

You need to know if you are bidding on a keyword that has a quality score of 1 out of 10, and you can find this out by:

1. Sign into your Adwords account.
2. Select the campaign that you’re working on.
3. Click the Keywords tab.
4. Click on Columns in the toolbar right below the Keywords tab that you just clicked.
5. Click Customize columns.
6. Select the Qual. score box, you will see a little check mark after you have checked it.
7. Click Save when you’re done. Now you should see the quality score.

Make AdGroups Tightly Themed

Having all your keywords in tightly organized keywords will help you to get much better quality scores. Try to have 2-5 different keywords in each AdGroup. If one of your keywords doesn’t match the other keywords in the AdGroup you should create another AdGroup for that specific keyword. This will significantly help boost up your quality score.

Place Misspelled Keywords Into Separate AdGroups

When you are putting together your tightly themed groups make sure to create a separate group for your misspelled keywords. I have found that when I do this it helps not destroy the reputation of an AdGroup with all good words and one misspelled keyword.

Target Specific Ad Copy For Each AdGroup

Each group should have different ad copy. You should organize each AdGroup with 2 different ads that are targeted and written specifically for that one AdGroup.

Landing Pages For Specific AdGroups

Every AdGroup should have a specific landing page. Keep in mind that each one doesn’t have to be a new page, it can be an existing page that you have on the site. But it should be specifically about what keywords you’re bidding on and contain the keywords on the page that you’re bidding on.

Always Have Two Ads Running

You should always be testing everything that you’re doing. Having two different ads running at the same time will help you to know which ad is converting better and allow you to convert better and will help get better quality scores.

Place Keywords On Landing Pages

If you are sending everyone to your main page of your website you need to stop. You should have specific landing pages on your site that are setup specifically for the keywords and AdGroups that you’re working on. By doing this it will not only improve your quality score but it will improve your conversions, bounce rate, time on site, and all other aspects that you should be tracking. One thing to keep in mind when you are putting together the page is not to keyword stack the page. You don’t want 100 different keywords that you’re going after on the same page. Keep it to 5-10 on a pretty decent, content rich page.

Increase Click Through Rate (CTR) to Increase Quality Score

A high click through rate tells Googles Adwords algorithm that your Ad text and keyword are highly relevant to a users search query.

How to increase click through rates?

The best way to increase click through rates is to improve your Ad text itself. Make your Ad text interesting and enticing for a user to click on:

1. Use of punctuation in key areas
2. Make the title a question and use the question mark at the end
3. Trail the final sentence with a string of 3 periods…
4. Include a % or $ to make your Ad stand out
5. Any method you can think of to make your Ad stand out!
6. Use a tool such as SpyFu.com to see what Ad text your competitors are using.

If you take into account the above elements, you will be able to improve your overall quality of your account, along with quality scores in a matter of a couple hours. If you are looking for complete marketing solutions ideas, a Melbourne Marketer, or an Australian freelancer, contact us for a FREE no obligation quote.

When creating your Adword campaign, center on the different cycles of consumer behavior, such as “Buy,” “Learn,” and “Browse.”

For instance, the top shows how paid site links are shown, the one following it is the SEO site link. In both cases, you can see a number of options like “Mobiles,” “Books,” “Electronics,” and “‘Home Appliances” that are available.

Use keywords that directly associate with your business and the needs of your customers. For example, if someone is looking for “cheap digital cameras,” and he finds a site link titled “Cheap digital cameras” directly in the AdWords’ ad, he is more likely to click through.

Melbourne marketers recommend that by having these options, searchers can directly choose which page of the site they want to visit, instead of maneuvering through all the pages in a cumbersome manner.

If you haven’t been taking advantage of Google Sitelinks yet, it’s time to improve your paid search campaign performance. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote.

Google’s Display Network has a massive amount of traffic and conversions, which generally makes it a great source for advertisers. However, conversions are a lot less when compared to Google’s Search Network. Below are some tips on how to ensure you’re getting the best results possible from your display campaigns. Even a little tweaking and optimising your campaigns can ensure your getting the best results.

1). Target

Contextual campaigns is great for gaining exposure on a huge variety of sites that have content relevant to your keywords. Having placement-specific control over things like CPC bids, ad copy, landing pages etc. is vital in seeing success.

2). Text Ads

Search and display campaigns are two very different methods of advertising. People seeing your ads via search are actively looking for your product or service assuming you’ve selected the proper keywords, whereas display users are simply browsing a website and might happen to see your ad being displayed on the site. People need a really good reason to interrupt their internet browsing and click your ad, such as incentives.

3).  Banner Ads

Google accepts a variety of banner ads. Many websites within the AdSense network, such as websites which display AdWords ad, will only allow banner sizes, as per below, to be shown on their pages.

4). Remarketing

Remarketing, allows you to deliver display ads only to users who have previously visited your website.

5). Site Exclusion

Just like in Search campaigns where Google allows you to exclude particular keywords using negative keywords, irrelevant and poor performing site placements can also be excluded from your display campaigns using the “site exclusion” feature, found under Placements, then Display Network.

6). Track AdWords Conversion

If you’re considering running a display campaign within AdWords, the AdWords conversion tracking tool is absolutely vital. AdWords conversion tracking allows you to see the exact conversion data for all of the placements sending you traffic.

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The following rules can assist you improve your SERPs rankings and will help keep your site out of the Google sand box and avoiding other Google penalties.

1. Content Needs To Attract Links Naturally

Existing backlinks earn high SERPs ranking points, as these get people onto your site naturally. To avoid over-optimisation penalties, you can still emulate natural-looking backlink profiles by pursuing links from a variety of different sources.

2. Try Not To Acquire Links Too Quickly

The rate at which you acquire links – also known as your “link velocity” – matters to the search engine ranking algorithms.  If you attempt to generate too many links too quickly (before your site has been established as trustworthy by the search engines) you risk triggering penalties that could land your website in the Google sand box.

3. Avoid Buying Links

Instead, stick to paid link building efforts that have been proven safe and confer an advantage beyond a simple rankings boost.

4. Be Aware of Google’s Bad Neighborhoods

Google are tight-lipped as to what constitutes a bad neighborhood. Avoiding pursuing links from adult websites, thin content sites, sites that use black hat SEO techniques or foreign language sites with no relation to your own.  When you consider Google’s position that a link constitutes an “editorial vote” in favor of your site, it’s easy to see why “votes” from higher quality sites would be worth more in the eyes of the search engines.

5. Build Links Consistently

Build your links slowly over time, using consistent effort to ensure your site’s overall link authority grows steadily.

6. Build Deep Links

Other websites linking into your site would point their links at the sub-pages on your site that containing the specific information they want to reference.  Mimic this natural occurrence by directing your links at a variety of different pages on your site.

7. Look For A Variety of Link Types

Google recently deindexed the major private blog networks that constituted some webmasters’ entire link building strategy.  Instead of leaving your site in this risky position, develop a variety of different link types from a wide range of sources.

8. Anchor Text

Using keywords in your anchor text confers a ranking benefit when it comes to where your website falls in the SERPs.  However, using the same anchor text for every single inbound link you create contributes to building a similarly unnatural backlink profile as creating a single type of link to a single page on your site.

9. Toolbar PageRank

The toolbar PageRank pushed out by Google is inaccurate.

10. Conduct Competitor Analysis

Various forms of SEO such as article marketing, guest posting, blog commenting, forum commenting and so on are great but there is more than this. Aim to find new backlink sources through competitor analysis. To conduct a competitive analysis, use tools like Majestic SEO or the Open Site Explorer to see which sites are linking in to your competitors’ websites.

11. Measure the Impact of Link Building Efforts

Determine the impact of the backlinks you’ve created on your site’s SERPs rankings and overall traffic levels.

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• Determine your medium term digital strategy
• Increasing customer rankings and conversions
• Managing search engine penalties and algorithm changes
• Analyzing on-page factors to make sure every area of the site optimized
• Providing direction to content creator to improve the site’s content quality
• Working closely with the team’s data/analytics person to focus on enhancing areas of high traffic and improving areas of low traffic
• Launching on-site split tests to measure improvements in conversion rates based on website changes
• Working with developers to be sure the site’s backend is optimized (including making improvements to load times, adding “rel=” tags and rich snippets, etc.)
• Carrying out effective internal linking campaigns
• Making improvements to the website’s overall structure (typically only an issue on large site SEO)

Link Builders

The process of building inbound links to your company’s website is a hugely important SEO priority, but when handled inappropriately, the use of devalued or low quality link building techniques by inexperienced workers can lead to search engine penalties.

Here’s what to look for in your next link building hire:

• Knowledgeable about competitive analysis techniques (that is, the ability to identify link sources based on competitors’ backlink profiles)
• Able to effectively acquire white hat links using currently established best practices
• Skilled in scaling up link building campaigns to match SEO needs and website circumstances

Content Creator

Content is king. Your content needs to be both informative and persuasive.

Data/Analytics Processing

SEO requires getting your keyword and market research right to ensure campaign success. Be sure to monitor web analytics to draw campaign effectiveness, and run A/B testings to improve conversion rates.

Social Media

Given how much of an impact social media presence has on a website’s SEO, ensure to manage a company’s social networking profiles.

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These mediums have their benefits. Facebook brings in the most responsive subscribers to your email marketing list, while your blog brings in subscribers that are mostly seeking freebies. Google pay per click ads delivers a high amount of Web traffic that requests further information, while SMS marketing focus on lists brings in prospects who are ravenously ready to buy ASAP!

Cross channel marketing helps you reach your target audience more effectively. Yet you should always keep an eye on other channels and other media through cross channel marketing. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote.

You’ll find a few different options to play around with:

• URL – In the first search field, enter the URL (either a root domain or a sub-page on your site or your competitor’s) that you’d like to explore.
• Filter by Site – By default, Bing’s Link Explorer condenses your link results so that only one link from a given website result is displayed. If you want to see all the backlinks that are coming in from a specific root domain, enter that URL into the “Filter by Site” option.
• Anchor Text – If you want to analyze your current anchor text distribution, enter specific anchor text versions into this search field and re-run your report.
• Additional Query – This search field gives you the option to break your backlink results down further by pulling the links that include specific, defined variables.
• Scope – By selecting either “URL” (the default option) or “Domain,” Link Explorer will pull either backlinks that point at the specific site link you’re searching or all results pointing at the root domain of your specified link.
• Source – This final feature allows you to search your internal links, external links, or both. By default, this option is set to “External.”

To better understand this new system, try running a few different searches to see the above features in action. Once you’ve got the hang of it, consider the following ways that Bing’s Link Explorer program can be used to generate competitive intelligence.

Spy On Your Competitors’ Links

Although most of the tools within the new Bing Webmaster Tools program can only be used to mine data related to the website you’ve registered with your account, Link Explorer allows you to quickly pull backlink data from any site on the web and filter it according to the parameters described above. In particular, these features make the Link Explorer tool ideally suited for identifying potential new link sources based on the websites that are linking in to your competitors.

To find potential new link sources based on the websites that are linking to your competitors, simply enter each of your competitor’s URLs into the search bar and set the source feature to pull external links. As an example, if you are Amazon.com and you want to see who is linking to Rackspace, you’d enter the following information into Link Explorer:

.

Check Your Own Backlink Distribution

At the same time, you can use Link Explorer to quickly identify potential issues with your existing backlink profile. The recent Google Penguin update has left plenty of webmasters on edge about potential indicators of over-optimization that could trigger current and future penalties if their sites are deemed overly-manipulative of the natural search results. To determine whether or not your site is falling into this trap, run a list of the different links pointing back to your own root URL and ask yourself:

• Do my links come from a wide variety of sources or from a narrow range of highly-related sites?
• Do I have links from a variety of high-profile sites and low PageRank pages?
• What link sources would I expect to see on a natural link profile for my type of website that aren’t present in my backlink collection?

Identify Potentially Damaging Anchor Text Trends

To determine whether concentrated anchor text is a concern for your website, enter each of the terms you’re targeting into the “Anchor Text” search field and re-run the search. Doing so will alter the list of backlinks that are displayed to include only those that contain your target phrase within their anchor text.

Keep in mind that, as a free program, Bing’s Link Explorer doesn’t provide nearly the amount of data that a dedicated, paid backlink tool can offer. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote.

First create and claim a local profile on Google Places, your local listing is what will show for local search results, and make sure to complete your listing until it’s at 100%. This will require adding images, videos, and more. When creating this listing, DO NOT use any keywords or location names in your business title or business description that aren’t a part of your official business name or absolutely critical to accurately describing your business.

Secondly, ensure citation is in tact. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. Use a service like Yext to make sure that the information from your Google Places page is spread across all of the other major local platforms, in the same format. You can use a tool like the WhiteSpark local citation finder to locate the best citation sources for your city.

Thirdly, the quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors. Use a tool like KnowEm to snag all of your social profiles, many profiles will show your name, address and phone number, which will instantly give you a whole pile of local citations.

If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote.

Ensure you add quality keywords to the title and description, as search engines can’t make sense of video content on their own. Choose keywords that best represent the video and key terms people will search for when looking for products or services like yours.

Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title.

Descriptions: Your description of the video is important as search engines can reach this text to index your videos. YouTube provides up to 5,000 characters in the description, so use this space wisely and strategically craft the text for both SEO and viewers. Also, include the same keywords used to optimize your title so search engines and people will see a correlation between the two.

Tags: Tags are an additional form of keywords that you think people will use when searching for your videos. Unlike keywords that you include in your titles and descriptions, you can select additional keyword tags when uploading your video. Your tags can use up to 120 characters, so make sure you select tags that are the most relevant and that best represent your video and appear in your title or description. You should also add tags for your videos in the order of importance, and always include your primary keywords first.

Creating a playlist for similar types of videos can help improve their visibility on YouTube. Not only do video playlists appear within the YouTube search results, but other videos in that playlist can also appear in the sidebar of the YouTube player as related content when a viewer watches a video that’s included in the same playlist. This helps boost views of other videos you’ve added, rather than directing viewers to other content YouTube deems as similar but that may belong to other accounts.

For businesses that are unsure about creating videos, there are some YouTube features that will make video creation much easier. One such feature is an easy-to-use editing tool within YouTube that provides a quick and simple option to help users edit their videos. You can also make your videos more interactive, see Viewbix for more information.

If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote.

Don’t commit to it if you don’t have time. This is the golden rule for every company looking into joining any social network. If you don’t have time to post a photo (at least every couple of days) then why are you joining? But if you do have the time, don’t just rehash the same old images I can find on your website. Also steer clear of uploading random quotes. Don’t post 5 photos at once, even if they are really good images. Spread them out… this isn’t Facebook remember, one image will be enough per hour. Also geo tag your photos.

Talk to your followers, leave them comments and let them know when you like something you’ve seen of theirs. Photography is a pretty personal medium, take a couple of minutes each day to let people know you loved their latest snap, and you’ll start to see your own comments gradually increasing too, as people drop by the return the favour. If you have an amazing photo that you think will grab people’s attention, don’t post it in the middle of the night when no one is going to see it. Think about the key time to post and harness them.

If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote.