Business Marketers in Melbourne would tell you that a quality score is Google’s way of calculating each of your keywords importance to what you’re doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing [...]

PPC Sitelinks can change the way your audience perceives your business. Make efficient use of Google Adwords and create more effective campaigns, by knowing exactly what your customers are searching for. Sitelinks is one major way in which you can increase referrals to your site. Google anticipates an increase of about 30% in Click Through [...]

Brand exposure is an important part of online marketing, and having your online ads displayed across thousands of websites that are relevant to your business can truly be one of the best ways to get your brand known to a wide audience. Google Display Ads allows advertisers to create all types of ads such as text, [...]

Quantity and quantity of inbound links pointing at a website are key elements to search engine results page rankings. The following rules can assist you improve your SERPs rankings and will help keep your site out of the Google sand box and avoiding other Google penalties. 1. Content Needs To Attract Links Naturally Existing backlinks [...]

Get SEO right and avoiding Google penalties requires a full understanding of SEO. Below are key elements to better understand SEO: Determine your medium term digital strategy Increasing customer rankings and conversions Managing search engine penalties and algorithm changes Analyzing on-page factors to make sure every area of the site optimized Providing direction to content creator to [...]

There various methods of cross channel marketing such as the web, email, SMS, and mobile apps. Social media such as Facebook and other social media marketing efforts must take into account that prospects could be accessing your stream from a desktop computer’s Web browser, a smart phone’s mobile app, or a tablet that may utilise either or [...]

The ability to explore link information for any domain is back! Dive deep with this beta tool which allows you to explore links associated with any domain. Simply enter a URL and the tool will supply a list of known links pointing to the specified destination. The default setting will be to display external links [...]

If you have a business with a physical location and obtain your customers locally, you need local SEO. The biggest factors in local listings appear to be the number of citations, the number of reviews primarily on your Google Places listing, and how positive the reviews are overall. First create and claim a local profile on [...]

Videos are a great way to boost your Web presence and diversify your online marketing. YouTube is the second largest search engine after Google. As videos can boost discoverability and drive consumer engagement, it’s important to make sure that people can find your videos when they search online. By applying SEO techniques to your videos, you can [...]

Instagram is one of the most popular photo-sharing facilities. Businesses are able to express their brand and company visually, which can often be much more powerful. Sharing information in an image form means your followers can view them quickly, easily and also share it quickly and easily too. The visual aspect means you can get creative [...]

The Google Panda update looks at: The amount of content above the fold The bounce rate for a page The click-through rate of the page The number of clicks a page gets in results The Google Penguin update looks at websites who have tried over optimising, particularly those who have poor quality links being built back [...]

1. How To Set It Up? It’s really simple to setup the Facebook application for your webpage, and it only takes a few minutes. All you need to do is: Log on to your WP website’s Admin Panel Click on ‘Add New’ under ‘Plugins’ Type ‘Facebook’ in the ‘Search’ box  Click ‘Install Now’ Once installation is [...]

What is good brand messaging? Its not just voice, tone and style. It about knowing how your message can be stronger. What is it that we do? Your message is communication with an agenda, your message is communication with goals, your message is the desire for power through communication. The use of the message goes beyond delivery methods [...]

One of the biggest reasons why many businesses hit the delete button on their social media profile is that they are not seeing a healthy return on their investing and to avoid wasting more of their budget resources.  Regardless of the decision to move on from social media, you’ll need to consider the platform carefully. Whether [...]

Log in as your page and start finding the conversations you want to be in. Don’t sell down their throats immediately, but take part in what relates you to them. Don’t become a spam bot or someone who would rather scream at the wall than listen to the people around them. If you keep shouting at [...]

  Google Analytics is a useful tool and provides a powerful tracking device to your website. Under each category within Analytics, are defined key terms that you could consider. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote. Metric name Category Definition [...]

Calculating ROI For Pay Per Click (PPC) Ads In order to understand the return from PPC ad campaigns, you need to turn know: Value of a conversion Conversion rate Number of clicks Average cost per click Knowing these four variables allows you to calculate the ROI of the ad campaign as a percentage of the [...]

Planning your PPC campaign for the long-term will make it more effective and profitable. PPC is focused around gaining high volume results and often comes with confusing data and analytics on visitor numbers. Use marketing technology to track conversions so that you can gain full intelligence on all your web traffic, right down to each individual [...]

You want to leverage the power of Pinterest to jump start your product sales. The Pinterest growth explosion really rocked the Internet. Blog posts now feature a “Pin It” button allowing your blog readers to pin your content themselves. Smart phone applications now abound for browsing pin boards on the go. It is truly amazing how [...]

An email marketing system that offers list segmentation, analytics, cross channel marketing integration, and engagement is essential for every business type. Regardless of the marketing channel you take, online, offline merchant, if you’re not taking advantage of all available marketing channels by using an email marketing system, you’re leaving money on the table. List segmentation is important in [...]

You need to work hard to build your audience and then engage them. Since most businesses are not doing this, it is important to master this technique to get ahead. Taget Audience It’s better to have 200 people that fit your targeted demographic than 1,000 people who don’t. Work hard to get the right people. [...]

Search Engine Optimisation and Search Engine Marketing work to boost brand awareness and online traffic, but they are different. Search Engine Optimisation is the act of optimising a website through key words and website development to boost natural search engine listings. Search engine optimization is one of the most cost-effective functions of a digital marketing campaign [...]

In today’s economically-uncertain, information-saturated, content-rich world, 3 factors drive a consumer’s purchase decision: price, simplicity, and convenience. Consumers want to get the best deal as quickly and easily as possible. I want to get in and get out. Simplicity: Google+ provides a “cleaner” social media user experience, whereas Facebook, with its news feeds, sponsored stories, timelines, [...]

As mobile device usage becomes more mainstream, users will become increasingly reliant on mobile search and discovery. This of course means that mobile ad space on various search and discovery platforms becomes a lucrative proposition. A large percentage of web searches on mobile are localized, but local search apps like Yelp and Poynt are a [...]

1. Do Upload a Professional Picture Upload a professional picture to all platforms you are building your personal brand on, whether that is Twitter, Facebook, LinkedIn, or your blog. We know you’ll want to be fun and creative on those other sites, but don’t do it if you’re trying to create a professional image.   2. Do Connect to Your [...]

Following the below tips will help you manage your content and increase your rankings online: Ideas: Ideas will sustain a marketing strategy of any kind, and you should bring plenty with you when you start out. Ideas can come from anywhere around you, including the storm itself, and from your audience, like gathering water from a [...]

The Facts About SEO Approximately 75% of all Internet transactions start with a search engine There are approx 34,000 searches per second, 2 million searches per minute; 121 million searches per hour and 3 billion searches per day Most online surfers never click past the first page of search results You cannot expect to compete online [...]

  More and more companies are turning to cloud services for storage of email, documents, spreadsheets and presentations. Below are four common used cloud tools for businesses to use for image or media based projects. Dropr A very well-designed and customisable interface, has the ability to share own content, inspiration and images, and also has [...]

Pinterest is now ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. The driving factors of Pinterest’s success are noted to be: 1) Continuous involvement and constant updates   2) Self expression Pins can highlight tastes and style all in one web page. The information conveyed [...]

  Twitter use to allow its tweets to stream through to LinkedIn. But recently, Twitter is moving away from LinkedIn. LinkedIn users will still have the option to send their posts to Twitter. It is simply the reverse, sending Twitter updates to LinkedIn that as stopped. This change though instigated by Twitter will improve the overall LinkedIn experience [...]